How can you activate your newly registered players?
TRUSTED BY
Situation
How can you activate more players?
Despite fierce competition you've just attracted thousands of new customers to register. You spent serious time and money getting to this point. So when they register, you need them to stay!
Sounds familiar?
THE SITUATION
Player signs up
You have spent some serious resources getting new players to your site.
SUCCESS RATE
35%
35% of these new customers convert to depositing players organically
LOSS RATE
65%
Up to 65% never take the next step and are lost as customers
Many brands try to activate players by kickstarting a welcome process for newly registered customers, typically with a bonus offer via email or SMS. Yet to get them up and running as depositing players this is simply not enough…
"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."
Kristian Abd El All Head of Brand
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
Face it, it's incredibly hard to engage with your players. So what do you do?
ALTERNATIVES
Do nothing
Hire a team
Use traditional channels
Be personal
Just hope the players start depositing by themselves
Unlikely
Hire an expensive team of call centre reps who don’t know your brand and hope for the best
Expensive
Continue to spam these customers with ineffective emails or generic SMS
Spam
Tailored personal messages, in the right channel, at the right time, automatically.
Right way
Cut through the noise. Even though you're talking to thousands.
Solution
THE SOLUTION
Automated Customer Interactions
Hyper targeted yet truly scalable
1
Most effective channels
Blends voice, text and mobile messaging adapted to each individual.
2
Artificial Intelligence
Uses massive amounts of data to optimize when, what and how to communicate with each individual.
3
Engaging content
Generates engaging and unique content built around your brand to inspire action from customers.
4
Always optimising
Learns from interactions in real time to continuously improve customer lifetime value and loyalty.
"Our investment in customer acquisition is high, yet loyalty remains increasingly difficult to obtain. When we gain registrations it’s vitally important we not only convert them to depositing players, but to keep them as long standing, loyal customers."
